This AI-generated film for Mahsha was crafted to reflect the brand’s elegance, confidence, and modern beauty aesthetic. The focus was on creating visually striking, minimal, and emotionally resonant imagery that aligns with the brand’s identity.
All still visuals were generated using FLUX, allowing precise control over style, lighting, and facial expression, while motion and cinematic flow were brought to life using Runway AI video models. Together, these tools enabled a seamless blend of beauty, texture, and movement.
The film explores beauty as a feeling rather than a product—soft yet powerful, refined yet expressive—demonstrating how AI-driven workflows can be used to create premium beauty content with strong visual storytelling and brand presence.